We approach the possibilities and problems of sustainability using Culture.  Here’s a quick video showing how we think.  We take a limited number of engagements each year. And we crush them because we love them.  Contact us at jrooks [at] thesoapgroup.com or call 207  712  7498.

SOAP stands for Sustainable Organization Advocacy Partners.  We were founded in 2003 by John Rooks (learn more).

Things we’ve done using this approach:

Interface Carpet – Eighteen-month research project exploring global perceptions of sustainability of 4,000 employees at 8 factories in 6 countries, followed by the design and development of an employee engagement platform.  Throughout this project we produced a series of short documentary films called I Am Mission Zero.

VANS – Four-month engagement to work with employees to build a ground-up model of sustainability, secured commitment from senior staff.  A self-defined “irreverent culture,” any approach required authenticity.

Clif Bar & Company – Helped architect a “self-replicating” employee volunteer program in concert with Annie’s, Eileen Fischer, Timberland, Seventh Generation and other amazing companies.

The World Bank – Branding and design for a leadership education program for developing communities.

Baxter Brewing – Sustainability Consulting including waste strategy reductions and employee engagement.  

NELMA – Design and management of a emerging architect design competition integrating sustainable design elements into their projects.

Last year, we launched a software platform called Rapport. Steve Case came to Portland, Maine with his Rise of the Rest Tour and made an investment in Rapport.

If you’re looking for help with hard projects and concepts, we should talk.